Every blogger, once they have their first few posts under their belt, is interested in how to write better blog posts. I hear the phrase “content is king” all the time in the blogging world. And it is true. But surely, in the 2 million blog posts that are written each and every day, there is tons of great content being written.
If you do a Google search for “write better blog posts”, you get 194,000,000 results. And I would venture a guess that any topic that you choose to write about would come back with similar results. So the question becomes, “How do you write a better blog post with content that already exists?”
For myself, the process of writing a blog post looks like this:
- I choose a topic to write about.
- I do some research.
- I regurgitate what I want to say.
- I re-write, re-read and correct grammar and spelling multiple times.
- I choose a pic.
- I insert categories, tags and make adjustments according to SEO.
And still I feel like something is missing. It happens to me a lot. I think to myself, how can I make this post better? Usually, I will take a step back, go do something else and return with fresh eyes.
This morning, while my post was breathing, I was going through my twitter feed looking for posts to read when one caught my attention:
Vicky’s post is excellent and even though she covered a different aspect of the same topic, I thought that I should scrap my own post.
I decided against it because her post clearly conveyed the points I wanted to make. If you re-read her post after my tips, you will see what a great example her post was to use.
3 Ways To Write Better Blog Posts
1. Insert Your Own Personal Style And Experience
Unless your blog is a personal journal or creative writing, chances are that someone else has already covered your topic. The only way to distinguish your posts and blog from others is to insert your own style and experiences. Your voice is what will be unique and different. Do not be afraid to use “I”. Personal examples re-enforce key points or elements of your topic and help readers to identify with you.
2. Be A Source Of Great Information
What is a blog if not an essay. Don’t be afraid to show your sources or connect to evidence that can emphasize your view. Link to posts/bloggers/writers that have inspired you or motivated your creative process. Share great information that your readers will find useful. They will come back for more.
3. Say More With Less
If you only have one thing you wish to discuss, do it and get out. Do not repeat and expand in an effort to meet a word count. Always go back and chop what you can without sacrificing content before posting. Readers will leave your blog without engaging if your post needs to be scrolled endlessly.
Bonus Tip: If you want to discover more ways to write better blog posts, read more blogs.